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Social Media Week Lagos | Review

On the 28th of February 2017, Social Media Week Lagos kicked off and we were on a panel that afternoon.

Social Media Week is a worldwide media platform where people share their innovations in different industries, highlighting how social media has helped to change the way businesses work.


Everyday, there are several one hour sessions throughout the day where people come in and listen to panelists talk about their businesses and the impact social media has had on it.

Registration is usually required to sit in on panels. This is usually free and you get a pass for the whole week. However if you choose to just walk in, you pay a fee of N1,000.

The topic for our panel was ‘Social Media and Nigerian Tourism : Bridging the Gap, Telling The stories’

Our panel consisted of

  1. Amarachi Ekekwe – Travel Enthusiast, Travel writer and curator of Travel With A Pen

  2. Funmilayo Ajala – A travel photographer & journalist

  3. Editi Effiong – CEO of Anakle

  4. Chidi Okere – Writer/Digital Communication expert

The panel was moderated by Chiamaka Obuekwe of Social Prefect.


L-R Chiamaka, Amarachi, Lola, Editi, Funmilayo, Chidi


I like the idea of Social Media Week because it’s a great chance to listen to people you’ve always admired from far. Always wondered how you would be able to meet with them and discuss the highs and lows of their business? This is the place to be as you get to ask various questions and still meet them after the panel.

The industries represented are also not limited. The business sizes represented also vary. At the recently concluded one, The Governor of Kaduna State sat on a panel showing you that you never know who you could bump into. It’s also a nice avenue for networking.


Our panel discussed Nigerian tourism and how social media has helped us to connect to different Nigerians and show them the tourism potentials in the country. We all spoke about our journey, difficulties, highlights and what we thought could make things better.

We were also able to learn from each other, encourage each other and also listen to some of the fears from our audience which included lack of tours in the South Eastern part of Nigeria, conquering the fear of ‘ojuju calabar’ grabbing us during our recently concluded camping trip/in general and more.


We all had to answer the same questions before taking more from the audience. We were sent the questions so we could prepare. You can find what I was going to say below before I got a bit of stage fright and just winged it. 🙂

1a. Please introduce yourself and tell us a little about your journey with Nigerian travel and tourism. Why did you start?, When did you start? and mention some of the places you have been to. (This is where the pictures will be displayed) My name is ‘Lola Daniyan and I am the founder of Unravelling Nigeria. I started Unravelling Nigeria 3 years ago because I saw the need to tell the Nigerian tourism story. I found it odd that despite all the tourist attractions in the country, we weren’t taking advantage of it. We initially started out as just a website with social media platforms where we wrote about all things tourism but have evolved since then into a company that combines every aspect of tourism into one body. We do not only write on tourism now but organize tours, promote culture and also consult. We’ve been to every state in South West Nigeria (Oyo, Ogun, Osun, Ekiti), Akwa Ibom, Kogi, Kwara, Abuja and Kaduna. b. Also tell us about your platform, how has your platform helped people, tourism wise. Like we stated earlier, Unravelling Nigeria is about everything relating to Nigerian tourism. For us tourism isn’t just about about travelling to different tourist attractions and taking pictures, it is about immersing yourself in the culture too. Tourism is so much bigger than what we think it is and this is what we try to show. It is about culture, food, the books, the language, the way of life of those people, accommodation etc. The tourist attractions are just the icing on the cake and they are usually glorious. For instance you can’t go to Ekiti State and no try their pounded yam, after all they’re famous for it.Our platform has helped to show a different side of the country and the beauty that is hidden within it. We try to create experiences that show our clients that there’s a certain joy that comes with travelling around Nigeria. We have also helped to dispel rumors on how people in certain places are perceived through the guest writers we have on our site. We are especially proud to have helped a British couple make their dreams of holidaying in Nigeria by organizing a tour of South West Nigeria which in turn helped to bring in other opportunities for us. 2. We live in a fast-paced internet world, everyone is consuming content online and on social media like never before. Do you think Social media has helped to bridge the tourism gap in Nigeria? and how? Yes it has. To answer this answer as quickly and simply as possible, how else would I have shown off Nigeria’s beauty to a vast amount of people at the same time if not for social media? My company is run on the engine that is called social media and we do not take that for granted. 3. Compared to other African countries like Kenya, South Africa, Seychelles, Tanzania, Senegal, even Ghana, etc